IMA South 2023: ZEEL, Maitri Advertising Works & Flipkart bag top honours
Among the other winners are Tanishq, Duroflex, ZEE Kannada, Organic BPS, Omnicom Media Group, Madison PR, Dabur India, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Media Monks & Vijay Television
The exchange4media Group hosted the 3rd edition of e4m Indian Marketing Awards (IMA) South on Friday, August 18, in Bengaluru.
On the awards night, the big honours were given to Zee Entertainment Enterprises and Maitri Advertising Works. While Zee Entertainment Enterprises was named ‘Brand of The Year’, Maitri Advertising Works took home the ‘Agency of the Year’ title. E-commerce firm Flipkart bagged a total of 8 metals including 2 gold, 3 silver and 3 bronze metals across categories for their impressive and outstanding work.
The other brands who won gold include Tanishq, Duroflex, ZEE Kannada, Tata Tea, ITC Fabelle Chocolates, Kerala Tourism, Disney+ Hotstar, Muthoot Finance, Vijay Television, Montra Electric (TICMPL), Kerala Ayurveda Limited, Zee Keralam, Netflix, Colors Tamil, TVS Ntorq, Manorama News, Jawa Yezdi Motorcycles, Linen Club, Dharmapuri Aravind, Department of Women & Child Development, Government of Kerala, Vatika Enriched Coconut Hair Oil, Blue Island Clothing, Heritage Ghee, Colors Tamil, Bosch, Dr Agarwals Eye Hospitals and Lulu International Shopping Malls India – Thiruvananthapuram.
The agencies that took home gold metals include Avian WE, Adfactors PR, Organic BPS, Moving Pixels, Maitri Advertising Works, Mindshare & Experience Commerce, Dabur India, Laqshya Media, Omnicom Media Group, Havas Media, Stark Communications, Viacom18 Media, The Media Ant, BeatRoute, Neilpatel, Madison PR, The Standard Images Co, Honeycomb Creative Support, Media Monks, Confluencr, Heritage Foods Ltd, Supertails and Mudkart.
The Indian Marketing Awards South 2023 were given across five broad categories - South Awards for Stages of Brand Building; South Awards for Communication, South Awards for Special Marketing, South Awards for Start-Ups/Emerging Players, and South Awards for Excellence/Special Recognition. The main categories are further divided into several sub-categories. The winners have been selected through an extensive selection process by eminent leaders from the industry. This year, IMA South 2023 jury was led by Chandru Kalro, Managing Director, Prestige.
IMA South 2023 recognizes and rewards a diverse set of companies, that have their corporate office and/ or have a marketing division headquartered in South India. The awards were also open to companies that are headquartered pan-India but have created and run a campaign for the South market.
The star-studded award ceremony was graced by top industry leaders, brand custodians, and experts from the advertising and marketing ecosystem in South India. IMA South 2023 celebrates and honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their innovative and impactful strategies and exemplary work.
The Gold Partner of IMA South 2023 was The Hindu.
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