A respected figure in the advertising circles, Muthu is a key member of the Advertising Agencies Association of India (AAAI). He has worked with some of the iconic names in the field such as RK Swamy BBDO, and used to head the Mudra Branch in Kochi before co-founding Maitri in 1996. He travels extensively, offering thought leadership and strategic insights to outstanding brands. His breadth of experience combined with a truly enviable professional network packs quite a punch.